Co-Branding: Portland Timbers and Thorns

Objective: Spearhead partnership between Providence Health & Services and Portland Timbers and Thorns. Manage all marketing contract elements and increase visibility and brand awareness for priority product lines. Manage brand identity and co-marketing opportunities and ensured positive return on investment. Strategies: Brand management: Partner with internal  and external agencies on all deliverables; continually look for new areas … Continue reading Co-Branding: Portland Timbers and Thorns

New Product Launch: New App

Circle app on iPhone

Goal: Create patient and consumer excitement around Circle app to elevate brand preference for women’s services in our markets. Objectives: Secure 1,500 active users in year one. Increase to 5,000 in year two. Strategies: Deploy targeted digital tactics; utilize influential voices in social media (mom bloggers); focus messaging on unparalleled experience and options (connection to medical records); … Continue reading New Product Launch: New App

New Service: Swedish Pelvic Health

Images of rest stops promoting new pelvic health campaign

Goal: Promote new patient navigator to increase patient volume for Swedish Pelvic Health services. Objectives: Increase awareness/preference in gynecology and urology service lines for King and Snohomish Counties; Increase awareness of pelvic health offerings; Drive web traffic and engagement to the Pelvic Health site. Strategies: Focus on compassion and support; prioritize digital media; capture share … Continue reading New Service: Swedish Pelvic Health

Brand Development: Providence Children’s Health

Objective: Establish an identity that will position Providence as a leader in providing health care for children in Oregon. Methodology and Process: Using online patient research, 225 Providence patients who had children living at home were surveyed. Goals were to: Assess perceptions of pediatric providers; understand awareness of services; gather information about how patients select … Continue reading Brand Development: Providence Children’s Health

Co-Branding: Providence Hood To Coast

Hood To Coast Start line, logo and "Finish Cancer" campaign

Objective: Spearhead new title sponsorship and community health partnership between Providence Health & Services and Hood To Coast. Manage all marketing contract elements, increase visibility and brand awareness, and support efforts to raise $500,000 for cancer research. Manage brand identity and co-marketing opportunities and ensured positive return on investment. Strategies: Brand management: Partner with internal and … Continue reading Co-Branding: Providence Hood To Coast

Co-Branding: Providence Bridge Pedal

Objective: Manage Providence brand and lead marketing for title sponsorship of Providence Bridge Pedal; create an exceptional customer experience for Providence Health and Wellness Expo. Strategies: Brand management: Partner with internal agency on all deliverables; highlight brand name and logo on all assets; focus on local Portland traits (landmarks), e.g., iconic event, time-loved-tradition. Expo: Develop partnerships … Continue reading Co-Branding: Providence Bridge Pedal