Co-Branding: Providence Hood To Coast

Objective:
Spearhead new title sponsorship and community health partnership between Providence Health & Services and Hood To Coast. Manage all marketing contract elements, increase visibility and brand awareness, and support efforts to raise $500,000 for cancer research. Manage brand identity and co-marketing opportunities and ensured positive return on investment.

Strategies:
Brand management: Partner with internal and external agencies on all deliverables; continually look for new areas to co-brand where appropriate. Customer journey: Create an engaging online donation experience, focus on a message of health, wellness and community; execute on media opportunities to support priority business areas.

Results:
– Raised $800,000 for Providence Cancer Center research (8:1 ROI)
– Added 871 new donors
– 325,000 measured impressions