Spearhead partnership between Providence Health & Services and Portland Timbers and Thorns. Manage all marketing contract elements and increase visibility and brand awareness for priority product lines. Manage brand identity and co-marketing opportunities and ensured positive return on investment.
Brand management: Partner with internal and external agencies on all deliverables; continually look for new areas to co-brand where appropriate; focus on a message of health, wellness and community; execute on media opportunities to support priority business areas.
– Built foundation for Major League Soccer partnerships. Proved successful ROI, capturing 182% of initial investment in the first year
– In one year, managed seven annual co-sponsored events with Major League Soccer partnerships, capturing engagement of more than 600,000 visitors