Co-Branding and Partnerships

Providence and Portland Timbers and Thorns

Objective:
Spearhead partnership between Providence Health & Services and Portland Timbers and Thorns. Manage all marketing contract elements and increase visibility and brand awareness for priority product lines. Manage brand identity and co-marketing opportunities and ensured positive return on investment.

Strategies:
Brand management: Partner with internal  and external agencies on all deliverables; continually look for new areas to co-brand where appropriate; focus on a message of health, wellness and community; execute on media opportunities to support priority business areas.

Results:
– Built foundation for Major League Soccer partnerships. Proved successful ROI, capturing 182% of initial investment in the first year
– In one year, managed seven annual co-sponsored events with MLS partnerships, capturing engagement of more than 600,000 visitors

 

Co-Branding and Partnerships

Providence Hood To Coast

Objective:
Spearhead new title sponsorship and community health partnership between Providence Health & Services and Hood To Coast. Manage all marketing contract elements, increase visibility and brand awareness, and support efforts to raise $500,000 for cancer research. Manage brand identity and co-marketing opportunities and ensured positive return on investment.

Strategies:
Brand management: Partner with internal and external agencies on all deliverables; continually look for new areas to co-brand where appropriate. Customer journey: Create an engaging online donation experience, focus on a message of health, wellness and community; execute on media opportunities to support priority business areas.

Results:
– Raised $800,000 for Providence Cancer Center research (8:1 ROI)
– Added 871 new donors
– 325,000 measured impressions

Co-Branding and Partnerships

Co-Branding: Providence Bridge Pedal

Objective:
Manage Providence brand and lead marketing for title sponsorship of Providence Bridge Pedal; create an exceptional customer experience for Providence Health and Wellness Expo.

Strategies:
Brand management: Partner with internal agency on all deliverables; highlight brand name and logo on all assets; focus on local Portland traits (landmarks), e.g., iconic event, time-loved-tradition. Expo: Develop partnerships with local outdoor/wellness companies; launch gameifcation with valuable prizes; coach each vendor on engagement; prioritize social/share-ability;

Results:
Over the seven years of managing these events, we streamlined the foundational tactics to allow for creative brainstorming and to try new and exciting event experiences, e.g., Timbers stadium, food carts and local musicians.