Co-Branding: Portland Timbers and Thorns

Objective: Spearhead partnership between Providence Health & Services and Portland Timbers and Thorns. Manage all marketing contract elements and increase visibility and brand awareness for priority product lines. Manage brand identity and co-marketing opportunities and ensured positive return on investment. Strategies: Brand management: Partner with internal  and external agencies on all deliverables; continually look for new areas … Continue reading Co-Branding: Portland Timbers and Thorns

Co-Branding: Providence Hood To Coast

Hood To Coast Start line, logo and "Finish Cancer" campaign

Objective: Spearhead new title sponsorship and community health partnership between Providence Health & Services and Hood To Coast. Manage all marketing contract elements, increase visibility and brand awareness, and support efforts to raise $500,000 for cancer research. Manage brand identity and co-marketing opportunities and ensured positive return on investment. Strategies: Brand management: Partner with internal and … Continue reading Co-Branding: Providence Hood To Coast

Co-Branding: Providence Bridge Pedal

Objective: Manage Providence brand and lead marketing for title sponsorship of Providence Bridge Pedal; create an exceptional customer experience for Providence Health and Wellness Expo. Strategies: Brand management: Partner with internal agency on all deliverables; highlight brand name and logo on all assets; focus on local Portland traits (landmarks), e.g., iconic event, time-loved-tradition. Expo: Develop partnerships … Continue reading Co-Branding: Providence Bridge Pedal