Brand Launch: Providence St. Joseph Health

Goal: Define, and introduce the Providence St. Joseph Health brand to grow awareness and understanding among employees and key stakeholders in our communities, regionally and nationally. Objectives: Increase brand visibility and credibility with key stakeholders. Ensure organization gains greater influence in health reform. Ensure organization is known for advocating for the poor and vulnerable. Strategies: … Continue reading Brand Launch: Providence St. Joseph Health


Brand Development: Providence Children’s Health

Objective: Establish an identity that will position Providence as a leader in providing health care for children in Oregon. Methodology and Process: Using online patient research, 225 Providence patients who had children living at home were surveyed. Goals were to: Assess perceptions of pediatric providers; understand awareness of services; gather information about how patients select … Continue reading Brand Development: Providence Children’s Health

Brand Management: Providence Play Smart

Goals: Educate parents on the life-saving benefits of screening their child for heart defects, resulting in an increase number of Providence Play Smart appointment requests. Objectives: Increase number of heart screenings by 10% after year one, and 15% in year two. Strategies: Develop turn-key toolkit for broad distribution throughout the region; target school and community … Continue reading Brand Management: Providence Play Smart