Co-Branding: Portland Timbers and Thorns

Objective:
Spearhead partnership between Providence Health & Services and Portland Timbers and Thorns. Manage all marketing contract elements and increase visibility and brand awareness for priority product lines. Manage brand identity and co-marketing opportunities and ensured positive return on investment.

Strategies:
Brand management: Partner with internal  and external agencies on all deliverables; continually look for new areas to co-brand where appropriate; focus on a message of health, wellness and community; execute on media opportunities to support priority business areas.

Results:
– Built foundation for Major League Soccer partnerships. Proved successful ROI, capturing 182% of initial investment in the first year
– In one year, managed seven annual co-sponsored events with MLS partnerships, capturing engagement of more than 600,000 visitors

 

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