Create patient and consumer excitement around Circle app to elevate brand preference for women’s services in our markets. This mobile health app delivers useful content to a family’s chief medical officer — mom.
This mobile health app delivers useful content to a family’s chief medical officer — mom. Providence introduced Circle as a tool for expectant and new mothers, with clinically approved answers to FAQs about pregnancy and newborns, customized to-do lists and access to local and online resources. Circle’s content has been expanded to cover children up to 18 and will soon span the spectrum of women’s health.
Secure 1,500 active users in year one. Increase to 5,000 in year two.
Deploy targeted digital tactics; utilize influential voices in social media (mom bloggers); focus messaging on unparalleled experience and options (connection to medical records); heavily cross promote with complementary products and services.
As of November 2016, we have more than 2,000 active users, engaging with the app 1.6X per week.