Goal:
Promote new patient navigator to increase patient volume for Swedish Pelvic Health services.
Objectives:
Increase awareness/preference in gynecology and urology service lines for King and Snohomish Counties; Increase awareness of pelvic health offerings; Drive web traffic and engagement to the Pelvic Health site.
Strategies:
Focus on compassion and support; prioritize digital media; capture share from competition; be find-able when people are searching); create a seamless way for patients to make an appointment or learn more.
Results:
As of July 2016, campaign delivered 1M impressions,1,500 webpage visits and 23 appointments.
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- Pelvic Health Campaign landing page image
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- “Skip the Rest Stop” digital ad
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- “Take the Scenic Route” digital ad
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- “Go the Distance” digital ad
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- Native long-form advertising in Seattle Times
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