Co-Branding: Providence Bridge Pedal

Objective:
Manage Providence brand and lead marketing for title sponsorship of Providence Bridge Pedal; create an exceptional customer experience for Providence Health and Wellness Expo.

Strategies:
Brand management: Partner with internal agency on all deliverables; highlight brand name and logo on all assets; focus on local Portland traits (landmarks), e.g., iconic event, time-loved-tradition. Expo: Develop partnerships with local outdoor/wellness companies; launch gameifcation with valuable prizes; coach each vendor on engagement; prioritize social/share-ability;

Results:
Over the seven years of managing these events, we streamlined the foundational tactics to allow for creative brainstorming and to try new and exciting event experiences, e.g., Timbers stadium, food carts and local musicians.

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