Brand Management: Providence Play Smart

Goals:
Educate parents on the life-saving benefits of screening their child for heart defects, resulting in an increase number of Providence Play Smart appointment requests.

Objectives:
Increase number of heart screenings by 10% after year one, and 15% in year two.

Strategies:
Develop turn-key toolkit for broad distribution throughout the region; target school and community athletic programs; plan timing of messages before school breaks; develop web experience with online scheduling; include cross promotion (concussion awareness, sports physicals etc.).

Results:
Total screenings from 2012-2014: 6,596
317 youths identified with cardiac conditions
Spotlight Award Winner

Image showing Play Smart webpage

Play Smart Program Branded Webpage

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